Lunchtime Lecture: Creating Shared Value: A Case Study of the Global Coffee Industry
Companies in pursuit of short-term financial performance sometimes overlook the well-being of their customers, the depletion of natural resources, the viability of key suppliers, or the economic distress of the communities in which they produce and sell. Increasingly, some industries have found that the solution lies in the principle of shared value: creating economic value that also creates value for society. Renee Bowen, assistant professor of economics at the Graduate School of Business, Stanford University, Palo Alto, California, will explore the evolution of this theory in the global coffee industry and the challenges still faced in truly creating shared value.
Lunchtime Lectures take place on the first Wednesday of the month at noon in the Charlotte Wendel Education Center. Visitors are welcome to bring food and beverages.
Photo © R. Szatkowski.