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In 2004 SJMA celebrated its 35th anniversary. To commemorate this event, the Museum launched a gift campaign two years before to acquire 35 new works for the permanent collection—one for each of the Museum’s 35 years of existence. SJMA far exceeded this goal and unveiled more than 100 new acquisitions when It’s About Time: Celebrating 35 Years opened in October 2004. Among the artists included in It’s About Time: Celebrating 35 Years: Ruth Asawa, Elmer Bischoff, Joan Brown, Raimond Staprans, Wayne Thiebaud, David Gilhooly, Stephen De Staebler, Roland Petersen, Masami Teraoka and Peter VandenBerge.